Getting your B2B-marketing team H2H-focused is much more than switching words

B2B will become Human-to-Human (H2H). For many marketeers and communications experts trading B2B for H2H might seem pretty evident. After all, they have been communicating to humans for ages – that’s the addresses in the database and the people on the mailing list, no? Well, think twice before you think your marketing and communications departments …

#Forte organizes two Practitioner Master Classes in 2019. One for Marketeers 4.0 and one for Account managers 4.0.

Our Quarturn company Forte wants to help marketeers and account managers of established companies in classic B2B industries to step into the Industry 4.0 era. Their job is changing drastically, and today they can only find hands-on courses to learn a new skill, or MBA-type thinking management training at business schools, to learn what will …